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A "Position Paradox" in Sponsored Search Auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-Hoon
; …
- In:
Marketing Science
30
(
2011
)
4
,
pp. 612-627
obtain a position below it, yet it still obtains more clicks than the inferior firm. Under a
pay-per-impression
mechanism …
Persistent link: https://www.econbiz.de/10010907914
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