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strategic intent
Customer satisfaction
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Customer satisfaction and its impact on the future costs of selling
Lim, Leon Gim
;
Tuli, Kapil R.
;
Grewal, Rajdeep
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 23-44
Persistent link: https://www.econbiz.de/10012231605
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