Negrini, Marcello; Riedl, Arno; Wibral, Matthias - 2020
Evidence from hypothetical scenarios strongly suggests the existence of a sunk cost bias, the tendency to 'throw good … evidence for the sunk cost bias. To the contrary, we observe a robust reverse sunk cost bias. That is, the larger the initial … bias when using hypothetical scenarios. Surprisingly, the reverse sunk cost bias also holds for those participants who …