PARVU, IULIANA; IPATE, DRAGOS MIHAI - In: Journal of Academic Research in Economics 3 (2011) 3 (November), pp. 353-360
Market segmentation and the knowledge of customer organization profile is a well-known requirment for any manager hoping to success in a competitive environment. On the other hand, nobody denies that nowadays, higher education became a mass phenomenon and the universities acting more and more...