Rudawska, Edyta; Petljak, Kristina; Stulec, Ivana - In: International Journal of Business Performance Management 16 (2015) 2/3, pp. 182-197
Nowadays, the value acquired by customers during shopping can be perceived in two dimensions: utilitarian and hedonic. In order to identify online group buying behaviour of young adult consumers, research was conducted among university students in Poland. The purpose of the research was to...