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~subject:"visual marketing"
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visual marketing
Brand management
26
Markenführung
26
Brand image
23
Markenimage
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Consumer behaviour
20
Konsumentenverhalten
20
Logo design
20
Brand
17
Markenartikel
16
Product design
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Produktgestaltung
15
logo design
13
Advertising effects
11
Werbewirkung
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Brand evaluation
4
Visualisierung
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Visualization
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Brand logos
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Brand meaning
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Consumer response
3
Corporate visual identity
3
Brand equity (consumer)
2
Brand identity
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Brand logo
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Brand name
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Branding
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Corporate culture
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Evaluation
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Global branding
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Kansei engineering
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Marketing
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Perception
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Processing fluency
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USA
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United States
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Unternehmenskultur
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Visual representation
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Wahrnehmung
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Youth education brands
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Jiang, Yuwei
2
Chattopadhyay, Amitava
1
Galli, Maria
1
Gorn, Gerald J.
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Song, Jiaqi
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Xu, Fei
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Psychology & marketing
1
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ECONIS (ZBW)
2
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1
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
2
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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