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warm glow
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Consumers' attitudes toward Cause-Related marketing : a comparison between Iran and Germany
Heidarian, Elham
-
2019
CRM
brand
Personality
, CRM purchase intention, Cause Related Marketing (CRM), Consumer culture, cross-cultural study … CRM claim (2) attitude toward the CRM strategy, (3) attitude toward
CRM
brand
personality
, (4) attitude toward the CRM …
Persistent link: https://www.econbiz.de/10012103152
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