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~type_genre:"Article in journal"
~type_genre:"Quelle"
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Search: subject:"television"
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Fernsehwerbung
458
Television advertising
458
USA
414
United States
414
Television
405
Fernsehen
384
Fernsehprogramm
345
Television programme
344
Advertising effects
293
Werbewirkung
293
Cable television
208
Kabelfernsehen
208
Consumer behaviour
194
Konsumentenverhalten
194
Media usage
137
Mediennutzung
137
Fernsehsender
130
Television industry
130
Advertising
119
Theorie
116
Theory
116
Werbung
114
Deutschland
98
Germany
98
Internet marketing
94
Online-Marketing
94
Großbritannien
84
United Kingdom
84
Broadcasting policy
80
Rundfunkpolitik
80
Competition
79
Wettbewerb
79
Digital broadcast
67
Digitaler Rundfunk
67
Professional sports
67
Profisport
67
Sport event
67
Sportveranstaltung
67
Children
61
Kinder
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475
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10
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6
Rezension
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Sammelwerk
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research-article
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1,430
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21
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7
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1
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Bellman, Steven
21
Varan, Duane
16
Hazlett, Thomas W.
10
Tainsky, Scott
10
Pelsmacker, Patrick de
9
Chan-Olmsted, Sylvia M.
8
Crawford, Gregory S.
8
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Reijmersdal, Eva A. van
7
Romaniuk, Jenni
7
Salaga, Steven
7
Schweidel, David A.
7
Waterman, David
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
6
Mixon, Franklin G.
6
Russell, Cristel Antonia
6
Waldfogel, Joel
6
Atkin, David J.
5
Beal, Virginia
5
Coffey, Amy Jo
5
Fossen, Beth L.
5
Kim, Kihan
5
Kind, Hans Jarle
5
Klingler, Walter
5
Otsuka, Yasuji
5
Papandrea, Franco
5
Schreyer, Dominik
5
Schweda, Anika
5
Shin, Dong-Hee
5
Wirth, Michael O.
5
Adilov, Nodir
4
Bates, Benjamin J.
4
Breuer, Christoph
4
Chan, Fong Yee
4
Cheong, Yunjae
4
Chong, Alberto
4
Clement, Michel
4
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Europäischer Rat
1
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The journal of media economics
118
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Journal of business research : JBR
13
Applied economics
12
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
International journal of sport finance
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Prometheus : critical studies in innovation
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of advertising : the review of marketing communications
8
International journal of sports marketing & sponsorship
8
International journal on media management : JMM
8
Journal of economics & management strategy : JEMS
8
The economic journal : the journal of the Royal Economic Society
8
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ECONIS (ZBW)
1,591
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1
Substitution effects and the transnational demand for European soccer telecasts
Nalbantis, Georgios
;
Pawlowski, Tim
;
Schreyer, Dominik
- In:
Journal of sports economics
24
(
2023
)
4
,
pp. 407-442
Persistent link: https://www.econbiz.de/10014245983
Saved in:
2
Can
television
reduce xenophobia? : the case of East Germany
Hornuf, Lars
;
Rieger, Marc Oliver
;
Hartmann, Sven Alfred
- In:
Kyklos : international review for social sciences
76
(
2023
)
1
,
pp. 77-100
Persistent link: https://www.econbiz.de/10014311248
Saved in:
3
Television
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
4
Television
and fertility : evidence from a natural experiment
Bönisch, Peter
;
Hyll, Walter
- In:
Empirical economics : a quarterly journal of the …
64
(
2023
)
3
,
pp. 1025-1066
Persistent link: https://www.econbiz.de/10014226337
Saved in:
5
Rent control according to Seinfeld
Sanders, shane
;
Luccasen, R. Andrew, III
;
Alakshendra, …
- In:
The American journal of economics and sociology
82
(
2023
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10014312289
Saved in:
6
European men's club football in the eyes of consumers : the determinants of
television
broadcast demand
Macedo, Anthony
;
Dias, Marta Ferreira
;
Mourão, Paulo Reis
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
Saved in:
7
The Indonesia policy on
television
broadcasting : a politics and economics perspective
Widyatama, Rendra
;
Polereczki, Zsolt
- In:
Iranian economic review : journal of University of Tehran
25
(
2021
)
4
,
pp. 677-690
Persistent link: https://www.econbiz.de/10012806664
Saved in:
8
Over-the-Top
Television
Services and Changes in Consumer Viewing Patterns in South Africa
Tengeh, Robertson Khan
;
Udoakpan, Nokuphiwa
- In:
Management dynamics in the knowledge economy
9
(
2021
)
2/32
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012596793
Saved in:
9
Optimisation of UCB algorithm based on cultural content orientation of film and
television
in the digital era
Li, Bin
- In:
International journal of networking and virtual …
28
(
2023
)
2/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10014436404
Saved in:
10
Far from "Fauda" : creators with disabilities in an established-outsider figuration in the Israeli film and
television
industries
Kuna, Shani
- In:
Employee relations
45
(
2023
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10013530791
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