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~type:"article"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fachzeitung"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Special issue: focus on
mobile
marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 201-232
Persistent link: https://www.econbiz.de/10010347044
Saved in:
2
Werbewirkungsforschung: Banner und Button oder Anzeige und Spot oder alles zusammen?
Dürr, Karin
(
contributor
);
Rasztar, Matthias
(
contributor
)
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
28
(
2001
)
3
,
pp. 16-51
Persistent link: https://www.econbiz.de/10001608540
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