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~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
270
Relationship marketing
270
Deutschland
55
Germany
55
USA
26
United States
26
Social Web
21
Social web
21
Customer satisfaction
18
Kundenzufriedenheit
18
Dienstleistungsqualität
17
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17
Brand management
15
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Collection of articles of several authors
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3,372
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German
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Smith, Alan D.
6
Mainela, Tuija
3
Öberg, Christina
3
Bock, Andreas H.
2
Braekler, Michael
2
Bruhn, Manfred
2
Downing, Steve
2
Ewing, Michael
2
Georgi, Dominik
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Jones, Rosalind
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Kaunonen, Anna
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Kes, Isabelle
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Money, Arthur H.
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Rowley, Jennifer
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Shams, S. M. Riad
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Steinhoff, Fee
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Ulkuniemi, Pauliina
2
Wortmann, Ulrike
2
Aaltonen, Kirsi
1
Achimba, Clement
1
Adelsberger, Christian
1
Ahlers, Michael
1
Ahmed, Shamsuddin
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Ahola, Tuomas
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Ahonen, Aki
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1
Al-Hakmani, Ali
1
Al-Kwifi, Sam O.
1
Al-Rabayah, Wafaa A.
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Alajoutsijärvi, Kimmo
1
Altenstrasser, Manfred
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Amagoh, Francis
1
Amarilli, Fabrizio
1
Amitrano, Cristina Caterina
1
Amos, Amembah A. Lamu
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Anda, Béla
1
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Harvard business review : HBR
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Deep knowledge of B2B relationships within and across borders
2
Digital and social media marketing : a results-driven approach
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Global business and organizational excellence : a review of research & best practices
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
2
International journal of business innovation and research
2
International journal of management & enterprise development : IJMED
2
Journal of business strategy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Journal of small business and enterprise development
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Management decision : MD
2
Management research review
2
Managing consumer services : factory or theater?
2
Organizational productivity and performance measurements using predictive modeling and analytics
2
Scandinavian journal of management
2
Strategy and communication for innovation
2
The journal of brand management : an international journal
2
The service industries journal
2
ARIS in der Praxis : Gestaltung, Implementierung und Optimierung von Geschäftsprozessen
1
Auf dem Weg zur Integration Factory : Proceedings der DW 2004 - Data Warehousing und EAI
1
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ECONIS (ZBW)
270
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1
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
2
Digital engagement and customer experience
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 119-136)
.
2021
Persistent link: https://www.econbiz.de/10012612653
Saved in:
3
Ongoing customization in project-based organizations
Choi, Seungho
;
Miller, Kent D.
- In:
Industrial and corporate change
30
(
2021
)
1
,
pp. 109-122
Persistent link: https://www.econbiz.de/10012594242
Saved in:
4
How USAA architected its business for life event integration
Mocker, Martin
;
Ross, Jeanne
;
Hopkins, Craig
- In:
MIS quarterly executive
14
(
2015
)
4
,
pp. 137-150
Persistent link: https://www.econbiz.de/10011412681
Saved in:
5
Kundenorientierung durch augmentiertes Marketing
Gerdes, Jürgen
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 187-199)
.
2018
Persistent link: https://www.econbiz.de/10011741004
Saved in:
6
New product development and manufacturability techniques and analytics
Smith, Alan D.
- In:
Organizational productivity and performance …
,
(pp. 80-95)
.
2017
Persistent link: https://www.econbiz.de/10011568341
Saved in:
7
Transformation of CRM and supply chain management techniques in a new venture
Ditizio, Amber A.
;
Smith, Alan D.
- In:
Organizational productivity and performance …
,
(pp. 96-114)
.
2017
Persistent link: https://www.econbiz.de/10011568345
Saved in:
8
Social media as social customer relationship management tool : case of Jordan medical directory
Al-Rabayah, Wafaa A.
- In:
Strategic uses of social media for improved customer …
,
(pp. 108-123)
.
2017
Persistent link: https://www.econbiz.de/10011632741
Saved in:
9
Social media
Fenton., Alex
;
Mohamad, Mostafa
;
Jones, Ashley
- In:
Digital and social media marketing : a results-driven …
,
(pp. 190-213)
.
2017
Persistent link: https://www.econbiz.de/10011582705
Saved in:
10
Content marketing
Iredale, Sophie
;
Heinze, Aleksej
;
Williams, Martin J.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 214-237)
.
2017
Persistent link: https://www.econbiz.de/10011582710
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