Govindasamy, Ramu; Puduri, Venkata S. - In: Quarterly Journal of International Agriculture 50
The primary objective of this study is to predict Puerto Rican consumer’s willingness to pay a premium for ethnic … expressed value judgments on their willingness to pay a premium for ethnic produce using a logit analysis. A telephone survey … produce or not, and based on this response, a logit model was developed to predict their willingness to pay a premium for …