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Search: isPartOf:"Journal of Media Economics"
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1
The show must go on(line) : the impact of content and system quality on the usage of television streaming content libraries
Zabel, Christian
;
Kunz, Reinhard
;
Telkmann, Verena
; …
- In:
The journal of media economics
35
(
2023
)
3/4
,
pp. 63-86
Persistent link: https://www.econbiz.de/10014636060
Saved in:
2
How brand live streaming affects brand attachment in social commerce : from the perspective of IT affordances
Wang, Tian
;
Wang, Yanglu
;
Wen, Yening
;
Wang, Chenyue
- In:
The journal of media economics
36
(
2024
)
1/2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014636068
Saved in:
3
Moviegoing in the wake of a pandemic : re-evaluating the attitudes, intentions, and behaviors of U.S. moviegoers in the streaming era
DeFelice, Chris
;
Porter, Lance
;
Kim, Seon-Woo
- In:
The journal of media economics
36
(
2024
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10014636071
Saved in:
4
Influencer transgressions : the impacts on endorser and brand
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
- In:
The journal of media economics
35
(
2023
)
1/2
,
pp. 28-62
Persistent link: https://www.econbiz.de/10014340505
Saved in:
5
Applying option thinking to value experiential marketing content
Völckner, Franziska
;
Spann, Martin
;
Sattler, Henrik
; …
- In:
The journal of media economics
35
(
2023
)
1/2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014340498
Saved in:
6
Newly subscribed! : effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding : evidence from clickstream and subscription data
Kim, Su Jung
;
Kim, Ho
;
Choi, Jaewon R.
;
Malthouse, Edward C.
- In:
The journal of media economics
35
(
2023
)
3/4
,
pp. 87-107
Persistent link: https://www.econbiz.de/10014636064
Saved in:
7
Predicting movie revenue before committing significant investments
Paul, Chiranjib
;
Das, Prabir Kumar
- In:
The journal of media economics
34
(
2022
)
2
,
pp. 63-90
Persistent link: https://www.econbiz.de/10013282551
Saved in:
8
Analyzing prerelease consumer buzz and information cascades within the film industry : are there differences by gender and age groups?
Izquierdo-Sanchez, Sofia
;
Shaw, Alan
- In:
The journal of media economics
34
(
2022
)
2
,
pp. 91-116
Persistent link: https://www.econbiz.de/10013282554
Saved in:
9
The impact of protectionism on cultural industries : the effect of China's film policies on imported films
Parc, Jimmyn
;
Messerlin, Patrick A.
;
Kim, Kyuchan
- In:
The journal of media economics
34
(
2022
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10013282567
Saved in:
10
Television and women's reproductive behavior : evidence from Uganda
Ahmed, Ishraq
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 135-151
Persistent link: https://www.econbiz.de/10013370979
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