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103
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The Public relations strategist : issues and trends that affect management
974
Public Relations : ein Handbuch
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Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice
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Exploring public relations
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Public Relations
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Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
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Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
26
Taschenbuch der Öffentlichkeitsarbeit : Public Relations in der Gesamtkommunikation
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Public relations case studies : Fallbeispiele aus der Praxis
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Public Relations im osteuropäischen Raum : Dialog und Erfahrung auf der Basis gesellschaftlich-ökonomischer Transformation
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Public relations in the nonprofit sector : theory and practice
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Public relations metrics : research and evaluation
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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PR-Kampagnen
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Public relations as relationship management : a relational approach to the study and practice of public relations
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Advancing crisis communication effectiveness : integrating public relations scholarship with practice
15
Culture and public relations : links and implications
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Ethical practice of social media in public relations
15
The moral compass of public relations
15
HR-PR : Personalarbeit und Public Relations ; erfolgreiche Strategien und Praxisbeispiele
14
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
14
Public relations campaigns
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Public relations for social responsibility : affirming DEI commitment with action
13
Sport public relations and communication
13
Strategic public relations management : statics
13
The global foundations of public relations : humanism, China and the West
13
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
12
Entwicklung von Public Relations als Spiegel der ökonomischen und sozialen Prozesse in Osteuropa : Materialien der Konferenz am 9./10. Oktober 2002 in Bremen
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ECONIS (ZBW)
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OLC EcoSci
981
EconStor
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1
The humanistic turn
Brown, Robert E.
;
St. John, Burton, III
;
Hou, Jenny Zhengye
- In:
The global foundations of public relations : humanism, …
,
(pp. 1-6)
.
2022
Persistent link: https://www.econbiz.de/10012651458
Saved in:
2
The Western rationales for
public
relations
: the engineering of human interactions
St. John, Burton, III
- In:
The global foundations of public relations : humanism, …
,
(pp. 7-23)
.
2022
Persistent link: https://www.econbiz.de/10012651472
Saved in:
3
Ancient Chinese roots
Li, Mingsheng
- In:
The global foundations of public relations : humanism, …
,
(pp. 24-47)
.
2022
Persistent link: https://www.econbiz.de/10012651554
Saved in:
4
History and legitimacy in the West :
public
relations
aesthetics from Hippocrates to Luis Buñuel
Xifra, Jordi
;
Jiménez, Maurici
- In:
The global foundations of public relations : humanism, …
,
(pp. 48-62)
.
2022
Persistent link: https://www.econbiz.de/10012651555
Saved in:
5
The trajectory of practices and values of
public
relations
in China : the ascent of a humanistic turn within Chinese
public
relations
Hou, Jenny Zhengye
- In:
The global foundations of public relations : humanism, …
,
(pp. 63-79)
.
2022
Persistent link: https://www.econbiz.de/10012651556
Saved in:
6
Turning to humanism : merchants, guilds, and managed public communication in Medieval Europe and Middle Period China
Moore, Simon
- In:
The global foundations of public relations : humanism, …
,
(pp. 80-94)
.
2022
Persistent link: https://www.econbiz.de/10012651557
Saved in:
7
Toward a new dawn of
public
relations
: with charity toward all
Tilson, Donn James
- In:
The global foundations of public relations : humanism, …
,
(pp. 95-115)
.
2022
Persistent link: https://www.econbiz.de/10012651558
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8
Crisis communication in China
Lyu, Joanne Chen
;
Huang, Peiyi
- In:
The global foundations of public relations : humanism, …
,
(pp. 116-129)
.
2022
Persistent link: https://www.econbiz.de/10012651559
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9
Crisis communication and humanism in Nigeria : challenges and opportunities
George, Amiso M.
- In:
The global foundations of public relations : humanism, …
,
(pp. 130-144)
.
2022
Persistent link: https://www.econbiz.de/10012651560
Saved in:
10
Public
relations
and the performance of everything
Fawkes, Johanna
- In:
The global foundations of public relations : humanism, …
,
(pp. 145-161)
.
2022
Persistent link: https://www.econbiz.de/10012651561
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