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Beziehungsmarketing
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Brand management
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Hochgraefe, Carmen
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Journal of hospitality marketing & management
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Links between Swiss hotel guests' product involvement and brand loyalty
Hochgraefe, Carmen
;
Faulk, Saskia
;
Vieregge, Michael
- In:
Journal of hospitality marketing & management
21
(
2012
)
1/2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10009512727
Saved in:
2
Links Between Swiss Hotel Guests' Product Involvement and Brand Loyalty
Hochgraefe, Carmen
;
Faulk, Saskia
;
Vieregge, Michael
- In:
Journal of hospitality marketing & management
21
(
2012
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10009820938
Saved in:
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