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Brand Trust
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BrandLoyalty
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Circular economy
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Confidence
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Electronic word of mouth (eWOM)
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International journal of economic research
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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ECONIS (ZBW)
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Case 10: Heng Hiap Industries : pioneer in the plastic recycling industry
Shamim Ahmed Khan
;
Soo Yeong Ewe
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 135-145)
.
2024
Persistent link: https://www.econbiz.de/10014528153
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Direction for future research in eWOM : issues of credibility format and impact
Shamim Ahmed Khan
;
Siti Rahayu Hussin
;
Abu Bakar bin …
- In:
International journal of economic research
15
(
2018
)
2
,
pp. 329-341
Persistent link: https://www.econbiz.de/10011992649
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