Hole, Arne Risa; Kolstad, Julie Riise; Gyrd-Hansen, Dorte - In: Journal of Economic Behavior & Organization 96 (2013) C, pp. 21-31
It is increasingly recognised that respondents to choice experiments employ heuristics such as attribute non-attendance (ANA) to simplify the choice tasks. This paper develops an econometric model which incorporates preference heterogeneity among respondents and allows the probability of...