Nganje, E. William; Kaitibie, Simeon; Taban, Thomas - In: Agribusiness 21 (2005) 3, pp. 375-390
There is a dichotomy of risk perception between consumers and processors of specialty meats. Studies show that consumers continue to resist these meats and perceive them as somewhat unsafe while processors perceive them to be safe. This study uses survey data from 401 consumers and 22 bison...