Owen Thomas, Amos - In: International Journal of Emerging Markets 1 (2006) 1, pp. 35-47
Purpose – Produced by a local subsidiary of a global media conglomerate, a licensed clone of Who Wants to be a Millionaire? achieved the highest‐ever ratings in India in the early 2000s, spawning unlicensed clones among its rival channels. This paper seeks to analyse the cultural and...