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Mass media displacement and saturation
Newell, Jay
;
Pilotta, Joseph J.
;
Thomas, John C.
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 131-138
Persistent link: https://www.econbiz.de/10003789750
Saved in:
2
Simultaneous Media Experience and Synesthesia
PILOTTA, JOSEPH J.
;
SCHULTZ, DON
- In:
Journal of Advertising Research
45
(
2005
)
01
,
pp. 19-26
Persistent link: https://www.econbiz.de/10005264809
Saved in:
3
Simultaneous Media Experience and Synesthesia
Pilotta, Joseph J.
;
Schultz, Don
- In:
Journal of advertising research
45
(
2005
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10006499606
Saved in:
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