//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Schamari, Julia"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
3
Social web
3
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Social media
2
Beschwerdemanagement
1
Beziehungsmarketing
1
Brand engagement
1
Brand image
1
Brand management
1
Complaint management
1
Consumer engagement
1
Dienstleistungsqualität
1
Diminishing marginal utility
1
Learning curve
1
Markenführung
1
Markenimage
1
Moderated mediation
1
Reinforcement theory
1
Relationship marketing
1
Service quality
1
Social learning theory
1
Social relations
1
Soziale Beziehungen
1
Viral marketing
1
Virales Marketing
1
Webcare
1
service recovery
1
social influence theory
1
social media
1
social presence
1
virtual presence
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
3
German
2
Author
All
Schamari, Julia
5
Schäfers, Tobias
3
Schaefers, Tobias
2
Falk, Tomas
1
Kumar, Ashish
1
Published in...
All
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research : JSR
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Source
All
ECONIS (ZBW)
4
OLC EcoSci
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias
;
Falk, Tomas
;
Kumar, Ashish
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
Saved in:
2
Service recovery via social media : the social influence effects of virtual presence
Schaefers, Tobias
;
Schamari, Julia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011485442
Saved in:
3
Leaving the home turf : how brands can use webcare on consumer-generated platforms to increase positive consumer engagement
Schamari, Julia
;
Schaefers, Tobias
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 20-33
Persistent link: https://www.econbiz.de/10011292342
Saved in:
4
Strategisches Social-Media-Measurement : Wege zur Effektivitäts- und Effizienzmessung
Schamari, Julia
;
Schäfers, Tobias
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
4
,
pp. 54-59
Persistent link: https://www.econbiz.de/10009580714
Saved in:
5
Strategisches Social-Media-Measurement : Wege zur Effektivitäts- und Effizienzmessung
Schamari, Julia
;
Schäfers, Tobias
- In:
Marketing Review St. Gallen : die neue …
29
(
2012
)
4
,
pp. 54-59
Persistent link: https://www.econbiz.de/10010016601
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->