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Advertising effects
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South African journal of economic and management sciences
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A customer-centric approach towards evaluating single-choice information technology service provision to the parastatal sector of South Africa
Cant, M. C.
;
Strydom, J. W.
;
Moodley, V. M.
;
Tustin, …
- In:
South African journal of economic and management sciences
9
(
2006
)
4
,
pp. 401-412
Persistent link: https://www.econbiz.de/10003422385
Saved in:
2
Measuring the impact of advertising and promotion expenditure at national, industry and company levels in South Africa
Tustin, Deon Harold
;
Strydom, J. W.
- In:
South African journal of economic and management sciences
6
(
2003
)
3
,
pp. 627-642
Persistent link: https://www.econbiz.de/10001924406
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