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Search: person:"Worcester, Robert"
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Worcester, Robert M.
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International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of marketing management : MM
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Public finance : the business monthly of the public sector
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OLC EcoSci
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ECONIS (ZBW)
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BPC/MRS enquiry into electionpolling 2015 : Ipsos MORI response and perspective
Mortimore, Roger
;
Baines, Paul
;
Worcester, Robert
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 285-300
Persistent link: https://www.econbiz.de/10011742352
Saved in:
2
Positioning in political marketing : how semiotic analysis adds value to traditional survey approaches
Baines, Paul
;
Crawford, Ian
;
O'Shaughnessy, Nicholas Jackson
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 172-200
Persistent link: https://www.econbiz.de/10010338659
Saved in:
3
Asymmetry in leader image effects and the implications for leadership positioning in the 2010 British general election
Mortimore, Roger
;
Baines, Paul
;
Crewford, Ian
; …
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10010347878
Saved in:
4
Reflections on corporate reputations
Worcester, Robert
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 573-589
Persistent link: https://www.econbiz.de/10009524551
Saved in:
5
Why we do what we do : a review of what we think we do, reflections on why we do it, and whether or not it does any good
Worcester, Robert
-
2009
Persistent link: https://www.econbiz.de/10003794176
Saved in:
6
Product Attribute-Based Voter Segmentation and Resource Advantage Theory
Baines, Paul R.
;
Worcester, Robert M.
;
Jarrett, David
; …
- In:
Journal of marketing management : MM
21
(
2005
)
9-10
,
pp. 1079-1116
Persistent link: https://www.econbiz.de/10006956505
Saved in:
7
Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
Baines, Paul R.
;
Worcester, Robert M.
;
Jarrett, David
; …
- In:
Journal of marketing management : MM
19
(
2003
)
1-2
,
pp. 225-250
Persistent link: https://www.econbiz.de/10006969528
Saved in:
8
Other articles - Arthur Seldon's Honorary Fellowship at the LSE
Worcester, Robert
- In:
Economic affairs : journal of the Institute of Economic …
21
(
2001
)
4
,
pp. 33
Persistent link: https://www.econbiz.de/10007666583
Saved in:
9
Researching political markets: Market-oriented or populistic?
Baines, Paul R.
;
Worcester, Robert M.
- In:
International journal of market research : JMRS ; the …
42
(
2000
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10006697753
Saved in:
10
SECTIONS - Books - Robert Worcester enjoys an account of society's sudden attitude shifts; a guide for negotiators confirms Rachel Anderson in her own approach
Worcester, Robert
- In:
Management today
(
2000
),
pp. 43-47
Persistent link: https://www.econbiz.de/10006385508
Saved in:
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