Avrahami, Judith; Kareev, Yaakov; Hart, Einav - In: Judgment and Decision Making 9 (2014) 5, pp. 373-386
It is often the case that one can choose a mix of alternative options rather than have to select one option only. Such an opportunity to diversify may blunt the risk involved in all-or-none choice. Here we investigate repeated investment decisions in two-valued options that differ in their...