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Search: subject:"Fernsehnutzung"
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Fernsehnutzung
55
Television usage
54
Fernsehprogramm
15
Television programme
15
Fernsehwerbung
11
Television advertising
11
Advertising effects
10
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10
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Feierabend, Sabine
2
Klingler, Walter
2
Knight, Brian G.
2
Mora, José-Domingo
2
Russell, Cristel Antonia
2
Tainsky, Scott
2
Tribín Uribe, Ana María
2
Ahmed, Ishraq
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Dubé, Jean-Pierre
1
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1
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1
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Journal of advertising research
12
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
3
Digital peripheries : the online circulation of audiovisual content from the small market perspective
2
Digital transformation in journalism and news media : media management, media convergence and globalization
2
International journal on media management : JMM
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of media business studies
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Media-Perspektiven
2
The journal of media economics
2
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Behavioral Economics und Wirtschaftspolitik
1
Contemporary economic policy : a journal of Western Economic Association International
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
1
Econophysics of agent-based models
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Handbook of research on managerial practices and disruptive innovation in Asia
1
International journal of sport finance
1
Journal of advertising
1
Journal of economic theory
1
Journal of the European Economic Association : JEEA
1
Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
1
Marketing science
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Strategic marketing cases in emerging markets
1
The World Bank economic review : WBER
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The economic record : er
1
The service industries journal
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ECONIS (ZBW)
55
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1
How much does ad sequence matter? : economic implications of consumer zapping and the zapping-induced externality in the television advertising market
Shi, Yang
;
Kim, Jun B.
;
Zhao, Ying
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10014233802
Saved in:
2
Opposition media, state censorship, and political accountability : evidence from Chavez's Venezuela
Knight, Brian G.
;
Tribín Uribe, Ana María
- In:
The World Bank economic review : WBER
36
(
2022
)
2
,
pp. 455-487
Persistent link: https://www.econbiz.de/10013254208
Saved in:
3
Frontiers: the persuasive effect of fox news : noncompliance with social distancing during the COVID-19 pandemic
Simonov, Andrey
;
Sacher, Szymon
;
Dubé, Jean-Pierre
; …
- In:
Marketing science
41
(
2022
)
2
,
pp. 230-242
Persistent link: https://www.econbiz.de/10013363721
Saved in:
4
Television and women's reproductive behavior : evidence from Uganda
Ahmed, Ishraq
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 135-151
Persistent link: https://www.econbiz.de/10013370979
Saved in:
5
Media see-saws : winners and losers in platform markets
Anderson, Simon P.
;
Peitz, Martin
- In:
Journal of economic theory
186
(
2020
),
pp. 1-43
Persistent link: https://www.econbiz.de/10012415866
Saved in:
6
Television distribution in Flanders : who takes the lead and is content always king?
Raats, Tim
;
Donders, Karen
- In:
Digital peripheries : the online circulation of …
,
(pp. 125-143)
.
2020
Persistent link: https://www.econbiz.de/10012230794
Saved in:
7
Uses genres and media ensembles : a conceptual roadmap for research of convergent audiences
Macek, Jakub
- In:
Digital peripheries : the online circulation of …
,
(pp. 245-258)
.
2020
Persistent link: https://www.econbiz.de/10012231222
Saved in:
8
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
9
Analysis of social value of TV dramas based on audience comments
Liu, Xinye
;
Zhang, Xiaotong
;
Wang, Tao
;
Cheng, Kun
; …
- In:
Handbook of research on managerial practices and …
,
(pp. 69-88)
.
2020
Persistent link: https://www.econbiz.de/10012126380
Saved in:
10
Second screening : measuring second screen user behavior in a social television viewing environment
Guo, Miao
- In:
International journal on media management : JMM
22
(
2020
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10012313887
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