Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management Decision 55 (2017) 7, pp. 1558-1577
Purpose The literature recognizes the need to study differences in consumer behavior in highly competitive and dynamic markets. In this paper, the authors look at how the heterogeneous evaluation of retailing influences customer satisfaction and loyalty. The purpose of this paper is to analyze...