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Search: subject:"Kultursponsoring"
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Sponsoring
1,064
Sponsorship
1,063
Sportmarketing
345
Sports marketing
345
Consumer behaviour
252
Konsumentenverhalten
252
Sport
233
Sports
231
Sport event
171
Sportveranstaltung
171
Advertising effects
156
Werbewirkung
156
Brand management
144
Markenführung
144
Professional sports
144
Profisport
144
Brand image
138
Markenimage
138
Football
132
Fußball
132
Deutschland
128
Germany
128
Marketing management
108
Marketingmanagement
108
sponsorship
102
USA
83
United States
82
Corporate Social Responsibility
81
Corporate social responsibility
81
Public relations
73
Öffentlichkeitsarbeit
73
Internet marketing
69
Online-Marketing
69
Werbung
54
Advertising
53
Sport organization
53
Sportorganisation
53
Social Web
41
Social web
41
Event marketing
40
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Undetermined
356
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30
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Book / Working Paper
743
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13
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834
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834
Aufsatz im Buch
223
Book section
223
Case study
33
Fallstudie
33
Collection of articles of several authors
7
Sammelwerk
7
Conference paper
3
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3
Konferenzbeitrag
3
Mehrbändiges Werk
2
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839
German
216
French
5
Italian
4
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1
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1
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Cornwell, T. Bettina
25
Jensen, Jonathan A.
18
Carrillat, François A.
12
Nufer, Gerd
12
Breuer, Christoph
11
Bruhn, Manfred
11
Grohs, Reinhard
11
Hermanns, Arnold
11
Koronios, Konstantinos
11
Mazodier, Marc
11
O'Reilly, Norm
10
Woisetschläger, David
10
Scheinbaum, Angeline Close
9
Astous, Alain d'
8
Biscaia, Rui
8
Lacey, Russell
8
Bühler, André W.
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Meenaghan, John A.
7
Rumpf, Christopher
7
Schnittka, Oliver
7
Bouchet, Adrien
6
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Dimitropoulos, Panagiotis
6
Johnston, Margaret A.
6
Weeks, Clinton S.
6
Backhaus, Christof
5
Boronczyk, Felix
5
Chien, P. Monica
5
Kim, Yu Kyoum
5
Marwitz, Christian
5
Ntasis, Lazaros
5
Olson, Erik L.
5
Prendergast, Gerard P.
5
Quester, Pascale
5
Ryan, Annmarie
5
Séguin, Benoit
5
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Dubrovnik Economic Conference <9, 2003, Dubrovnik>
1
Hrvatska Narodna Banka
1
Institut für Bankwirtschaft und Bankrecht an der Universität zu Köln / Abteilung Bankwirtschaft
1
Published in...
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International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
International journal of sport management and marketing : IJSMM
39
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
Psychology & marketing
19
International journal of advertising : the review of marketing communications
14
Journal of promotion management : JPM
14
Journal of advertising : official publication of the American Academy of Advertising
13
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
Marketing letters : a journal of research in marketing
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
Sport, Business and Management : an international journal ; SBM
5
The journal of product & brand management
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
International journal of internet marketing and advertising : IJIMA
4
Journal of advertising
4
Journal of business economics : JBE
4
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ECONIS (ZBW)
1,063
USB Cologne (business full texts)
1
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1
Guidelines for sponsorship signaling within socially complex markets
Lin, Hsin-Chen
;
Bruning, Patrick F.
- In:
Business horizons
67
(
2024
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10014456139
Saved in:
2
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
3
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
4
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
5
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
6
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
7
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
8
Asymmetric interstate solidarity and return sponsorship
Milazzo, Eleonora
- In:
Journal of common market studies : JCMS
61
(
2023
)
5
,
pp. 1179-1193
Persistent link: https://www.econbiz.de/10014364769
Saved in:
9
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
10
Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
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