Satish, Kavya; Venkatesh, Abhishek; Manivannan, Anand … - In: South Asian journal of marketing 2 (2021) 2, pp. 113-129
Purpose - This research aims to study the recent changes in consumer behaviour and purchase pattern during the Covid-19 … - The study states that there will be a shift in the purchase pattern of the consumers if lockdowns are imposed in the … collected at the peak time of the first wave of Covid-19 in India, during a major shift in consumers’ behaviour and purchase …