Ahn, Sung-Man; Yang, Jae-Jang - In: Global business and finance review 29 (2024) 4, pp. 144-157
Purpose: This paper explored the Star Chefs' images among customers who visit their restaurants in order to under … collected from the target customers of South Korean Star Chef restaurants. Representative South Korean Star Chefs appearing on … the nine Star Chefs contacted for cooperation, six Star Chef restaurants agreed to join this study. Findings: First, the …