Oh, Taeyeon; Sung, Hojun; Kwon, Kisung Dennis - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 2, pp. 166-179
Purpose The purpose of this paper is to examine the impact of the stadium occupancy rate on television viewers’ game … groups were asked to watch video clips of professional soccer games with low- and high-stadium occupancy rates. Findings The … results indicate that the higher the stadium occupancy, the higher is perceived game quality and the greater is stadium VI …