Fintland, Ine; Martin, Janet B.; Braut, Geir S. - In: Journal of Management and Strategy 4 (2013) 3, pp. 9-15
this article presents a short analysis of multimodal texts from the Norwegian oil company Statoil based on common theories … of texts and narratives. We found that archival records from Statoil¡¯s first years of activity give evidence that the …