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Search: subject_exact:"Produktportfolio"
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Product management
903
Produktmanagement
903
Innovation
150
Theorie
129
Theory
129
USA
93
United States
93
Deutschland
87
Germany
87
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85
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85
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84
Produktentwicklung
84
Consumer behaviour
79
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78
Product life cycle
77
Produktlebenszyklus
77
Marketing management
71
Marketingmanagement
71
Portfolio selection
65
Portfolio-Management
65
Product design
58
Produktgestaltung
58
Brand management
53
Markenführung
53
Automotive industry
50
Kfz-Industrie
50
Strategic management
46
Strategisches Management
46
Preismanagement
44
Pricing strategy
44
Beziehungsmarketing
41
Relationship marketing
41
Product
37
Produkt
37
Productivity
29
Produktivität
29
Erfolgsfaktor
27
Product quality
27
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Herrmann, Andreas
14
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12
Haapasalo, Harri
9
Gierl, Heribert
7
Huber, Frank
7
Tolonen, Arto
7
Gaubinger, Kurt
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5
Wildemann, Horst
5
Bauer, Hans H.
4
Foscht, Thomas
4
Heitmann, Mark
4
Tomovic, Cynthia L.
4
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3
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Ernst, Holger
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3
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2
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2
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2
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2
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Böhmann, Tilo
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Chang, Myong-hun
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The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
International journal of manufacturing technology and management
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
5
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
5
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
4
International journal of automotive technology and management : IJATM
4
International journal of industrial organization
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of marketing research : JMR
4
Journal of strategic marketing
4
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
4
Manufacturing & service operations management : M & SOM
4
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ECONIS (ZBW)
906
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91
Product portfolio management with production flexibility in agribusiness
Bansal, Saurabh
;
Nagarajan, Mahesh
- In:
Operations research
65
(
2017
)
4
,
pp. 914-930
Persistent link: https://www.econbiz.de/10011739053
Saved in:
92
Informatic system for identifying and evaluation of the environmental aspects and waste products management
Bucuroiu, Rodica
;
Petrescu, Marius Gabriel
- In:
Theoretical and applied economics : GAER review
24
(
2017
)
1
,
pp. 267-276
Persistent link: https://www.econbiz.de/10011786553
Saved in:
93
Green product development and product portfolio management : empirical evidence from an emerging economy
Jugend, Daniel
;
Luiz, Joao Victor Rojas
;
Chiappetta …
- In:
Business strategy and the environment
26
(
2017
)
8
,
pp. 1181-1195
Persistent link: https://www.econbiz.de/10011823396
Saved in:
94
Keeping it fresh: strategic product redesigns and welfare
Blonigen, Bruce A.
;
Knittel, Christopher R.
;
Soderbery, …
- In:
International journal of industrial organization
53
(
2017
),
pp. 170-214
Persistent link: https://www.econbiz.de/10011804719
Saved in:
95
Communization strategy and performance management in the Japanese automobile industry
Imai, Noriyuki
- In:
Lean management of global supply chain
,
(pp. 133-144)
.
2016
Persistent link: https://www.econbiz.de/10011349772
Saved in:
96
Dynamic product portfolio management with life cycle considerations
Seifert, Ralf W.
;
Tancrez, Jean-Sébastien
;
Biçer, Işık
- In:
International journal of production economics
171
(
2016
),
pp. 71-83
Persistent link: https://www.econbiz.de/10011437242
Saved in:
97
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
98
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
99
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
100
Credible signals of the release of new versions
Caylor, William
- In:
Economic inquiry : journal of the Western Economic …
54
(
2016
)
2
,
pp. 862-878
Persistent link: https://www.econbiz.de/10011551753
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