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Im, Subin
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Baker, Stacey Menzel
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Malter, Alan J.
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Stock, Ruth
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AMA Winter Academic Conference <2021, Online>
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American Marketing Association
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Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
2
The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880706
Saved in:
3
The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880719
Saved in:
4
How Do Executives Impact New Product Performance? An Investigation of Non-Linear Effects
Zacharias, Nicolas
;
Stock, Ruth
;
Im, Subin
-
Fachbereich Rechts- und Wirtschaftswissenschaften, …
-
2013
Persistent link: https://www.econbiz.de/10010850774
Saved in:
5
Non-Linear Relationships of Executives' Strategic Actions on Innovation and New Product Performance
Zacharias, Nicolas
;
Stock, Ruth
;
Im, Subin
-
Fachbereich Rechts- und Wirtschaftswissenschaften, …
-
2013
Persistent link: https://www.econbiz.de/10010850873
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