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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions
Malär, Lucia
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2009
Persistent link: https://www.econbiz.de/10003796765
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Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions
Malär, Lucia
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2009
Persistent link: https://www.econbiz.de/10004938394
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