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Rossiter, John R.
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Percy, Larry
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21
Advertising stimulus effects : a review
Percy, Larry
;
Rossiter, John R.
-
1991
Persistent link: https://www.econbiz.de/10000846740
Saved in:
22
Emotions and motivations in advertising
Rossiter, John R.
;
Percy, Larry
-
1990
Persistent link: https://www.econbiz.de/10000846738
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23
Pattern-matching purchase behavior and stochastic brand choice : a low involvement model
Winter, Franz L.
;
Rossiter, John R.
-
1989
Persistent link: https://www.econbiz.de/10000843158
Saved in:
24
A better advertising planning grid
Rossiter, John R.
;
Percy, Larry
;
Donovan, Robert J.
-
1989
Persistent link: https://www.econbiz.de/10000842603
Saved in:
25
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
26
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10009603860
Saved in:
27
Market segmentation : a review and proposed resolution
Rossiter, John R.
-
1987
Persistent link: https://www.econbiz.de/10004787617
Saved in:
28
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
29
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10004614148
Saved in:
30
Reliability of psycholinguistic analysis of advertising
Rossiter, John R.
;
Falsetta, Kristine I.
-
1979
Persistent link: https://www.econbiz.de/10000787863
Saved in:
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