Boguszewicz-Kreft, Monika; Magier-, Ewa - International Institute of Social and Economic Sciences - 2015
country-of-origin (COO) on the opinion and consumer behavior has been one of the most widely analyzed phenomena in the … importance of international trade in services, a need to intensify research on COO in this context is indicated. The challenge … services are perceived depending on their country of origin? (2)What is the importance of particular dimensions of COO when …