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Skalierung von KI im Marketing und die neue Rolle des CMO
Sarstedt, Marko
;
Wecke, Bernhard
-
2022
Künstliche Intelligenz als der Katalysator für die Modernisierung des Marketings -- Herausforderungen bei der Einführung und Nutzung von Künstlicher Intelligenz -- Die neue Rolle des Chief Marketing Officers.
Persistent link: https://www.econbiz.de/10013386101
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