Knutson, Brian; Wimmer, G. Elliott; Kuhnen, Camelia; … - Volkswirtschaftliche Fakultät, … - 2008
prior to financial risk taking. Since anticipation of diverse rewards can increase NAcc activation, even incidental reward … cues may influence financial risk-taking. Using event-related FMRI, we predicted and found that anticipation of viewing … rewarding stimuli (erotic pictures for 15 heterosexual males) increased financial risk taking, and that this effect was …