Tsiotsou, Rodoula - Facultatea de Administraţie Publică, Şcoala … - 2010
investigate the role of corporate brand love on perceived Corporate Social Responsibility. The sample of the study consists of 380 … brand love. Consumers exhibiting stronger love with the respective corporate brands scored significantly higher in the … dimensions of CSR than those exhibiting lower levels of love. The results indicate that consumers' level of brand love affects …