VANDECASTEELE, B.; GEUENS, M. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2008
Existing consumer innovativeness scales ignore the multitude of motivation sources of buying innovations. The objective … that four types of motivations underlie consumer innovativeness: functional, hedonic, social and cognitive. The proposed 28 …-item Motivated Consumer Innovativeness scale proves to be reliable, valid and goes beyond existing innovativeness scales. …