D'Hauteville.; Fornerino, M.; Perrouty, J.P. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
Disconfirmation of expectations is the mismatch between the expected and blind evaluation of a product (Anderson, 1973 … results can be expected from disconfirmation: "Assimilation occurs when the final evaluation of the product changes in the …, characterized by their level of expertise (trained/untrained students). Our experiments suggest that disconfirmation may be used to …