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DO HEALTH CLAIMS MATTER FOR CONSUMER PREFERENCE ON TEA BEVERAGE? EXPERIMENTAL EVIDENCE FROM TAIWAN
Chen, Sheng-Hung
;
Chen, Hsin-Fan
;
Wang, Hui-Cheng
-
2010
. Overall, the estimated individualmodels fit the data well using
Conditional
Logit
Model
. Regarding the result of “Original Tea …
Persistent link: https://www.econbiz.de/10009445862
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