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Search: subject:"Novel Food"
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Foodservice Operations/Culinary Arts
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Menu choice (familiar food versus novel food)
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authentic Chinese restaurant
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customer satisfaction
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disconfirmation
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loyalty
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perceived risk taking
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physical environment
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Ryu, Kisang
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Zhong, Yan
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Determinants and Impacts of Customers’ Menu Choice Regarding the Familiarity in the Authentic Chinese Restaurant Context
Zhong, Yan
;
Ryu, Kisang
-
2010
The study examined the determinants and impacts of menu choice (familiar food versus
novel
food
) in an authentic …
Persistent link: https://www.econbiz.de/10009467743
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