DeSarbo, Wayne S.; Ramaswamy, Venkatram; Cohen, Steven H. - 1995
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical … practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for individual …-level estimation of part-worths. We discuss a method for market segmentation with choice-based conjoint models. This method determines …