Yang, Seojeong; Kim, Yoonji; Choi, Seungho - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-27
This paper explores how the traditional incumbents coped with the rapid transition provoked by disruptive innovation in the South Korean retail industry. More specifically, the study concentrates on the challenges incumbents faced and their step-by-step attempts to deal with disruption....