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Urban, Glen L.
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Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
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Prelaunch forecasting of new consumer durables : ideas on a consumer value ; priority model
Hauser, John R.
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Urban, Glen L.
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1982
Persistent link: https://www.econbiz.de/10000720767
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The roles of marketing, product quality and price competition in the growth and composition of the US anti-ulcer drug industry
Berndt, Ernst R.
;
Bui, Linda T. M.
;
Reiley, David H.
; …
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1994
Persistent link: https://www.econbiz.de/10013416735
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