Wahab, Heba Abdel; Diaa, Naglaa Mohamed; Nagaty, Sahar Ahmed - In: Cogent Business & Management 10 (2023) 2, pp. 1-8
customer purchase decision and can help in explaining the behavior of customers toward fashion products. The purpose of this … research is to analyze the impact of consumer decision-making styles on fashion product involvement, as well as the effect of … demographic variables (age, gender, income, and education) on consumer decision-making styles and fashion product involvement …