Ferrera, Cécile; Kessedjian, Eowyne - In: International Journal of Technology for Business (IJTB) 1 (2019) 1, pp. 33-38
. This evolution made the world interconnected and has permitted the development of e-commerce. More and more people … article discusses the evolution of global marketing and e-commerce in order to understand what has changed in such a short … time and what are the consequent impact of this new form of commerce. …