Micu, Adrian; Micu, Angela-Eliza; Geru, Marius; … - In: Amfiteatru Economic Journal 23 (2021) 56, pp. 137-154
This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and … persons having managerial positions, who are involved in e-commerce, their companies' have been their company active in 2020 …