Nguyen, Luan Trong; Nguyen, Tri Huu; Nguyen, Han Ngoc; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-25
, as well as raise demand for green products. The purpose of this research is to uncover characteristics influencing green … consumption behavior in Vietnam and to determine the most powerful motivator that drives customers to buy green products. The …