Wannow, Stefanie; Beck, Chiara - In: PraxisWISSEN Marketing 8 (2023) 01/2023, pp. 57-76
Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and … immersive marketing strategies. Community-building, but also innovative Metaverse products, such as NFTs, are seen as …